1 00:00:01,000 --> 00:00:05,340 Web accessibility conformance evaluation. 2 00:00:05,340 --> 00:00:10,920 Conformance evaluation determines how well your content meets specific accessibility standards, 3 00:00:10,920 --> 00:00:18,600 such as the "W3C Web Content Accessibility Guidelines", or "WCAG" for short. 4 00:00:18,600 --> 00:00:21,860 Often you'll want to do conformance evaluation: 5 00:00:21,860 --> 00:00:24,770 as a final check before releasing a product; 6 00:00:24,770 --> 00:00:29,580 in order to provide information to potential purchasers of your product; 7 00:00:29,580 --> 00:00:34,170 to regularly monitor the accessibility of your website; 8 00:00:34,170 --> 00:00:36,100 before procuring a product; 9 00:00:36,100 --> 00:00:40,160 and when getting started with implementing accessibility, 10 00:00:40,160 --> 00:00:44,400 to get a list of accessibility issues that you need to address. 11 00:00:44,409 --> 00:00:48,849 To do effective conformance evaluation, you need expertise in: 12 00:00:48,849 --> 00:00:50,598 accessibility standards; 13 00:00:50,598 --> 00:00:53,289 accessible web design and development; 14 00:00:53,289 --> 00:00:55,280 assistive technologies; 15 00:00:55,280 --> 00:00:58,670 and in how people with disabilities use the Web. 16 00:00:58,670 --> 00:01:03,399 You'll probably also want to use evaluation tools to be more efficient. 17 00:01:03,399 --> 00:01:08,351 "WCAG-EM", the "Website Accessibility Conformance Evaluation Methodology", 18 00:01:08,351 --> 00:01:14,290 provides a structure for your evaluation process. 19 00:01:14,290 --> 00:01:16,520 It describes a process to: 20 00:01:16,520 --> 00:01:19,350 define the scope of your evaluation; 21 00:01:19,350 --> 00:01:21,700 explore your website assets; 22 00:01:21,700 --> 00:01:25,880 select a representative sample of web pages from your website; 23 00:01:25,880 --> 00:01:29,340 evaluate the selected sample; 24 00:01:29,340 --> 00:01:32,220 and report your evaluation findings. 25 00:01:32,220 --> 00:01:38,020 WCAG-EM also recommends involving real users with disabilities during evaluation, 26 00:01:38,020 --> 00:01:43,630 to help you address the real-life experience of your website users. 27 00:01:43,630 --> 00:01:49,040 The open source WCAG-EM Report Tool helps you follow the methodology, 28 00:01:49,040 --> 00:01:53,570 record the outcomes, and download a report of your evaluation. 29 00:01:53,570 --> 00:01:58,960 Web accessibility: essential for some, useful for all. 30 00:01:58,960 --> 00:02:08,520 For information on conformance evaluation visit w3.org/WAI/evaluation