1 00:00:04,140 --> 00:00:05,840 Instead of saying: 2 00:00:05,840 --> 00:00:08,120 "To postulate a conceit more irksome 3 00:00:08,120 --> 00:00:11,680 than being addressed in sesquipedalian syntax is adamantine", 4 00:00:11,680 --> 00:00:13,200 it is better to say: 5 00:00:13,200 --> 00:00:15,700 "Being spoken to in unnecessarily long 6 00:00:15,700 --> 00:00:18,860 and complicated language is a pain". 7 00:00:18,880 --> 00:00:20,980 Yet many websites lack structuring 8 00:00:20,980 --> 00:00:24,180 using headings, lists, and separations. 9 00:00:24,200 --> 00:00:27,920 Or they use overly complex language, jargon, 10 00:00:27,920 --> 00:00:30,360 and unexplained acronyms. 11 00:00:30,380 --> 00:00:34,000 It makes them difficult and unappealing for many people, 12 00:00:34,000 --> 00:00:36,000 including non-native speakers, 13 00:00:36,000 --> 00:00:40,980 and makes them unusable for people with cognitive and learning disabilities. 14 00:00:41,000 --> 00:00:46,640 Web accessibility: Essential for some, useful for all.