1 00:00:11,780 --> 00:00:13,060 Instead of saying: 2 00:00:13,060 --> 00:00:15,420 "To postulate a conceit more irksome 3 00:00:15,420 --> 00:00:18,760 than being addressed in sesquipedalian syntax is adamantine", 4 00:00:18,760 --> 00:00:19,900 it is better to say: 5 00:00:19,900 --> 00:00:22,760 "Being spoken to in unnecessarily long 6 00:00:22,760 --> 00:00:24,880 and complicated language is a pain". 7 00:00:29,280 --> 00:00:31,280 Yet many websites lack structuring 8 00:00:31,280 --> 00:00:34,180 using headings, lists and separation . 9 00:00:34,180 --> 00:00:36,920 Or they use overly complex language, jargon, 10 00:00:36,920 --> 00:00:39,300 and unexplained acronyms. 11 00:00:43,020 --> 00:00:46,840 It makes them difficult and unappealing to use for many people, 12 00:00:46,840 --> 00:00:48,840 including non-native speakers, 13 00:00:48,840 --> 00:00:52,880 and makes them unusable for people with cognitive and learning disabilities. 14 00:00:58,380 --> 00:01:02,880 Web accessibility: Essential for some, useful for all.